What is Universal Everything?
Title: What is Universal Everything?
Editors: Adrian Shaughnessy, Tony Brook
Essays: Adrian Shaughnessy, Antonia Lee
Limited Edition of 2000 – unique ‘tipped-in’ image on each cover
Matt Pyke, founder and creative director of Universal Everything, calls his studio a “digital art and design collective”. And after 15 years of revolutionary work in the digital realm, UE has its first book – What is Universal Everything?
Working closely with Pyke, the Spin design team of Tony Brook and Claudia Klat have designed a book that successfully brings Universal Everything’s vivid on-screen work to the printed page. The book is printed using a unique salmon pink fluoro colour that has been specially created and mixed for the project.
What is Universal Everything? examines 24 of the studio’s most exciting projects, from work for clients such as Microsoft, Hyundai and MTV, through to projects for Radiohead and the Science Museum in London. For each piece of work, Pyke collaborates with a pool of international creative talent from his base in Sheffield in the north of England.
The book also focuses on several of UE’s self-initiated projects that keep the studio pushing forward. These speculative explorations says Pyke, are concerned with “trying to invent the future before we get there”.
The book also includes two essays and extensive interviews throughout, 90 pages of Pyke’s hand-drawn sketches, as well as detailed listings of the studio’s numerous sources of inspiration – from music to literature; from places to food.
In keeping with the book’s high production values, nearly all the work featured in the book has been re-rendered at high res, allowing the full majesty of Universal Everything’s screen-based work to be captured on the printed page.
Furthermore, every cover of What is Universal Everything? is unique: a different tipped-in image graces the cover of each edition. As Pyke notes: “We developed software to generate random combinations of shapes, colors and sizes with collision detection. Thousands of unique graphic compositions have been generated.... Everyone will own a one-off.”
“The company creates gorgeous visual spectacles on screen that, while they will never be attained in physical reality, reinterpret the nuances of natural human motion and seem to have a soul, a heartbeat, and the breath of life.”
The Creators Project, Vice
“Universal Everything proves how effective a flexible, collaboration-based agency model can be to deliver awe-inspiring projects on a global scale.”
“The studio’s desire to uncover new forms and aesthetic ideas produces profound experiences; often blurring the line between the art world and the commercial world of brands… as digital artists, their output is ahead of the rest.”
“Artists love to portray technology as the villain, as a force for evil that makes short work of our humanity… Matt Pyke isn’t one of them. The artist – who, it should be noted, works out of a log cabin in Sheffield, England – is an unabashed techno-optimist.”
Size: 240mm × 338mm
Pages: 384 (plus 4pp cover)
Format: Hardback, black foil-blocked type on the cover
Colors: CYK + one special
Special color: Salmon fluoro (THSX0339 Unit Ed. – Universal Fluoro Red
Inks: Toyo Ink LED-UV
Cover image: 2,000 unique tipped-in images; high gloss lamination
Colors: CYK + one special
Typeface(s): GT Cinetype by Grilli type
Printer: GöteborgsTryckeriet, Mölndal