Many different covers. Will be chosen randomly. 

Purple Fashion Magazine – 30 years of independent publishing - bridging the gap between art and fashion since 1992

In an era where algorithms dictate taste and desire, where screens mediate experience, and where digitalization consumes the essence of art, magazines seem more relevant than ever — certainly more important than when I started Purple in 1992. I’m not the only one witnessing the rapid dissolution of reality: a world where artificial intelligence supplants creativity, where an endless stream of data replaces cultural depth, and where the tangibility of art vanishes into an immaterial void of simulation.

This Analog Issue of Purple is not about nostalgia. It’s about dissidence and optimism. It’s a magazine manifesto against the digital homogenization of culture, against the illusion that art can be reduced to data, and against the slow erosion of physical experience in every aspect of life — from fashion to sexuality to politics.

The younger creatives — entirely immersed in the digital world since they were born —instinctively feel the need to return to analog. They’re creating new magazines, shooting on film, collecting vinyl, and multiplying live performances, intimate concerts, and community gatherings. They sense that a magazine like Purple, among many independent titles, offers a better interface for translating artistic experiences and shifts in fashion. They echo the tactile nature of creative expression — whether music, painting, architecture, dance, or food — through paper and ink, offering a tangible connection to the mind. Magazines also serve as lasting archives of the moment. Unlike digital media, which creates collective amnesia, print preserves the spirit of each era.

As Marshall McLuhan told us a long time ago, the medium is the message. By resisting digital fragmentation, we affirm that the printed magazine is not only a container of ideas and creativity, but a radical idea in itself.