Licensing Terms

The products have 2 different licensing options—Standard and Extended. The main difference is that the Extended license allows for usage in a higher amount of units and/or products. 

Need a more comprehensive license, or original art exclusive to your project? Contact us for a custom license.


Print Advertising: Magazines, newspapers, editorials, newsletters. product packaging, catalogues, brochures, flyers, posters, etc.

Unlimited physical advertisements for local markets

Unlimited physical advertisements for local, national, and global markets

Digital Advertising: Web, multimedia, interactive, etc.

Digital paid advertisements with unlimited impressions

Digital paid advertisements with unlimited impressions

Broadcast/Streaming: Film and video.

Broadcast and streaming for up to 500,000 lifetime viewers

Broadcast and streaming for unlimited lifetime viewers

Incorporated Into End Product For Sale (Print and Digital):Prints, posters, calendars, stationery, clothing, t-shirts, hats, video games, website templates, application templates, etc. (Read more about End Products for sale below.)

1 product, up to 5,000 sales

1 product, up to 250,000 sales(Over 250,000 sales? Contact us.)

Unaltered use in End Product For Sale: Items may never be used alone and unaltered in an End Product, but instead must be significantly different than the original piece; require time, effort, and skill to produce; and not derive its primary value from the piece itself.

General Information

  • You may use art ("the Item") licensed through Hypernormal ("the Licensor") to create work (personal or commercial) for a SINGLE PROJECT.
  • You may distribute units of the end product, as long as the number of units are within the license you purchased.
  • You may modify or manipulate the Item, or incorporate it into other content and make a derivative work from it. As between you and the original artist, the original artist will retain all right, title and ownership in the Item, and the resulting derivative work is subject to the terms of this License.

End Products For Sale

  • You may use the Item in a SINGLE NEW END PRODUCT.
  • End Products must be significantly different than the original Item and require time, effort, and skill to produce. Items may never be used alone and unaltered in an End Product, but instead must be significantly different than the original piece; require time, effort, and skill to produce; and not derive its primary value from the piece itself.
  • End Products must not be used or sold in a way that is directly competitive with the original Item you purchased.
  • End Products must not redistribute the original Item to any third parties in a manner that allows for the extraction of the original Item. This prohibits use of the Item alone and unaltered on any and all for-profit “on demand” products, including but not limited to art prints, posters, postcards, mugs, t-shirts, hoodies, laptop cases/skins, phone cases/skins, tote bags, rugs, or other products (including but not limited to website services such as,,, etc.).
  • An End Product For Sale can be either a digital design or physical item that you and/or your client intend to sell. For example, if you purchase a graphic and include it in a website designed for a single, paid client, this is not considered an End Product for Sale. If you purchase that same graphic and incorporate it into a calendar that you design and sell to multiple people (making it significantly different than the original Item, as mentioned above), that is considered an End Product for Sale. The Standard license covers up to 5,000 End Product Sales. The Extended license covers up to 250,000 End Product Sales. (For more than 250,000 End Product Sales, contact us about a custom license.)
  • You may not sublicense, resell, share, transfer, or otherwise redistribute the Item on its own (e.g. as stock, in a tool or template, with source files, and/or not incorporated into an end product) under any circumstances, not even for free. 

Other Information

  • You may not publicly display the Item: (a) as a standalone file in any digital format on the internet; or (b) in any digital format without imposing technical or written restrictions to prevent the unauthorized use of the Item by third parties. You agree to take all commercially reasonable steps to prevent third parties from accessing and/or duplicating the Item. If you become aware of any unauthorized duplication of any Item please notify us via email at
  • You may not use any Item in a way that violates the Agreement including, without limitation, in a manner that infringes any third party's trademark or other intellectual property, or would give rise to a claim of deceptive advertising or unfair competition. Items that contain digital images of real products, trademarks or other intellectual property owned by third parties may require clearance from the rights owner. It is your responsibility to consider whether your use of these Items requires a clearance and if so, to obtain that clearance from the rights owner.
  • You may not use any Item in pornographic, fraudulent, immoral, infringing, illegal, harassing, offensive, or defamatory material
  • You may not register as a trademark the Item or the end product incorporating the Item – not even logos. If you use the Item to create a logo for yourself or a client, keep in mind that third parties can use the Item too, even in another logo.
  • You may not use any Item if that use could result in a third party’s claim that it acquired rights in the Item that are contrary to this license. Upon Chroma Supply's request, you shall immediately remove the Item from any unauthorized location or use, including an unauthorized social media platform or website.
  • You may not falsely represent, expressly or by way of reasonable implication, that any Item was created by you or a person other than the copyright holder(s) of that Item.

Have other questions? Send us a message.