By Wim Crouwel, Catherine De Smet and Emmanuel Berard

As a major figure in contemporary European graphic design, Wim Crouwel (1928-2019) widely influenced the history of the discipline through his extensive practice of design, applied both to the cultural and commercial fields. Over the course of his career, he concurrently carried out works ranging from typographic creation, visual identities, posters, and book design, to scenography.

In the 1950s and for decades, Crouwel's influence extended far beyond the borders of the Netherlands as he managed to develop an approach to graphic design that combined modernist heritage with pop fantasy.

Through two texts written by Catherine de Smet and Emmanuel Berard, and one by Wim Crouwel himself, this book testifies to the diversity of Crouwel's work and analyzes his wide range of production in diverse fields, addressing his work with visual identities, publishing, and poster design.

Abundantly illustrated, this book focuses on the layout of the catalogues made for museums such as the Stedelijk Museum of Amsterdam, as well as on the genesis and presentation of the New Alphabet, created between 1964 and 1967.

Designed by Experimental Jetset

Published by Éditions B42, 2021
Bilingual, in English and French
A reprint of the 2007 catalog published by F7 and Anatome Gallery